Raising Public Awareness to Preserve Cultural Heritage (A Case Study of Rawalpindi)

Abstract

Cultural studies are integral to public awareness of preserving cultural heritage. They examine ways to protect cultural heritage and raise public awareness about maintaining and saving it in their communities. Rawalpindi, a city steeped in history and cultural significance, faces the pressing challenge of preserving its rich heritage amidst rapid urbanization and development. This research explores the critical role of public awareness in safeguarding Rawalpindi's cultural assets. By examining the city's diverse heritage, including its architectural landmarks, historical sites, and intangible cultural expressions, the study highlights the urgent need for public engagement and participation in preservation efforts. The research delves into the factors contributing to the decline of Rawalpindi's cultural heritage. It analyzes the impact of these factors on the city's identity and social fabric. To address the challenges, the study proposes a comprehensive strategy for raising public awareness, including educational programs, community outreach initiatives, and media campaigns. By fostering a sense of ownership and pride in Rawalpindi's cultural heritage, the research aims to mobilize the community to actively participate in preservation efforts. Ultimately, this research contributes to the broader discourse on heritage conservation and advocates for a holistic approach that balances development with cultural preservation. This paper focused on the primary aims of awareness techniques to save cultural heritage in Chakwal and Jhelum. The researcher used qualitative and quantitative methodology to gather data from local communities and respective cultural centers. Less than 50 percent of communities know about the cultural preservation of Buddhist sites and forts at the regional level.